Culling our sacred cows

A tsunami of sorts is building among a generation of farmers and ranchers that, coupled with the right mix of non-farming agricultural advocates, looks to turn the current system of agricultural promotions upside down. And that’s a good thing! Like a tidal wave, this wave has as its origins a trembling. This trembling is driven…

How can dairy industry succeed?

Some things never cease to amaze me. Like how the dairy industry thinks that consumers will automatically buy their product simply because they produce it. One thing you can bet on with dairy farmers, news like this won’t stop them from producing more milk, even if fluid consumption continues to fall. So what’s the dairy…

Connecting consumers with their food

This is one of those ideas that makes you wonder: why didn’t this happen a long time ago? With all the talk about raising the nutritional standards of school lunches and still too little talk about actually making them desirable to students (I’ve seen first-hand the waste cans in school cafeterias full of food that…

Social sustenance at the table

Culturally speaking, food is not merely a means of sustenance; it still is a social medium. After all, we meet at the local restaurant to eat and talk and we gather in the back yard to socialize around the barbecue. Since this food has to come from somewhere, doesn’t it make sense that the production…

Increased trust will reap rewards

The following are just a few quick thoughts that came about from a Twitter conversation I had with an East-Coast rancher. Some of them are thoughts I’ve had that I believe are closely related. You are encouraged to comment on any one or all of these in the comments section. When and where did the…

Ag students ask tough questions

I recently had the opportunity to tell someone via a Twitter conversation (technology is amazing, isn’t it?) that I honestly see a bright future for American agriculture because of people like her. It’s no trite saying on my part to believe this of the college-age, undergrad and graduate-age class of farmers and ranchers who earnestly…