I recently reprinted a quote attributed to famed physicist Albert Einstein in the context of trying to encourage American agriculture.
“Insanity (is) doing the same thing over and over again and expecting different results.”
As it seems for American agriculture, not much has changed, though there is a breeze stirring out there primarily among the younger generation of farmers. They are embracing social media not merely for the sake of being social, but as a means of telling their story. And, they seem to be making some progress.
There’s a host of blogs out there coming from well-intentioned, intelligent farmers and ranchers, who are trying to promote a sustainable agriculture in America so that they can profit and we can eat. Both are vital to our American culture and existence.
Twitter seems to be going through an explosion of its own as many of the same people take to it as a means of expanding their communicative reach. It’s been useful for me as an ag journalist and agvocate in making contact with others who share my beliefs and have much to teach me.
I encourage everyone in agriculture to be observant and look for new and untried ways to promote American agriculture to a wider audience. Read blogs, talk to your friends and share your views with them. Look at how grocery stores, for example, market and display products and ask yourself how your own farming operation can benefit from such practices.
Agriculture’s success depends on much more than simply selling raw commodities off the farm and hoping that the middle man gets it right and that the income stream keeps coming in. It’s about helping your consumers and their elected representatives (yours too) understand the effects and unintended consequences of ideas, policies and laws.
As a consumer, I want American agriculture to succeed. I need the food and fiber you produce. Please help me help you succeed.
- Part 6: Stop the insanity and fight to win (acrossthebackfence.wordpress.com)
- Finding the farmers of the future (bbc.co.uk)